Visual Design: Elements and Principles

An design element that refers to the lightness and darkness of a color.

• hue

• value

• movement

• intensity

A mark created by a path of a moving point.

• line

• value

• contrast

• form

The empty or open area between, around, above, below and within objects.

• form

• balance

• color

• space

Any three dimensional object that can be measured by height, width and depth.

• emphasis
• space
• form
• shape

The surface quality or the way something feels such as rough-smooth

• shape

• texture

• color

• line

A definite area; described as geometric or organic, positive or negative.

• line

• form

• shape

• space

Element of art produced when a wavelength of light reflects a hue.

• primary

• secondary

• teriary

• color

Area in a work of art that catches and holds the viewers attention.

• space
• unity
• emphasis
• balance

The relation of one object to another in size, amount, and or number.

• variety

• monochromatic

• proportion

• triad

The use of different lines shapes, textures,colors and other elements of design to create interest in a work of art.

• variety

• emphasis

• space

• value