[Archive] Google Ads PPC

What does Google Ads takes into account to calculate your Quality Score?(Check all the factors that apply)

• Cost-Per-Click Bid

• Landing Page Experience

• Ad Relevance

• Expected Clickthrough Rate

Google Ads automatically assigns a Quality Score when new keywords are added. What is the value of this Quality Score?

• 1

• 5

• 7

• Null

To determine which ad language to target to a user, the Google Ads system refers to that users:

• Operating system language

• Google interface language setting

• Chrome Browser setting

• Home country’s language

Which line of ad text would be disapproved based on Googles advertising policies?

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What are the components to Ad Rank? (Select all that apply)

• Quality Score

• Maximum Cost-Per-Click Bid

• Historical Cost-Per-Click Bid

• Average Position

What extensions should you use if you would like searchers to call your business number? (Select all that apply)

• Callout Extensions

• Call Extensions

• Sitelinks Extensions

• Mobile Extensions

If your Search Impression Lost (Rank) is at 90%, what can you do to reduce it the lost Impression Share in the shortest time possible?

• Increase budget by 30%

• Lower your Cost-Per-Click Bids by

• Increase your Cost-Per-Click Bids

• Make a Quality Score Bid Adjustment

What happens when an advertiser sets a daily budget lower than the recommended amount, using the “Standard” delivery method?

• Ads will show when a user searches on the advertisers keywords, but the ads rank will be reduced

• Ads will not show every time a user searches on the advertisers keywords

• Ads will never show when a user searches on the advertisers keywords

• Ads will show each time a user searches on the advertisers keywords, but only during specified time periods

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

• Change keyword match types from exact match to phrase match.

• Make changes to improve the Quality Score of the ads keywords

• Lower bids on keywords with high clickthrough rates (CTRs).

• Review Impression Share report data to identify missed opportunities

You are CEO of a small e-commerce shop and your team is debating AdWords performance metrics to maximise profit. Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

• Lou: "We get a CPA of $15 on our e-mail campaign. Lets meet or beat that benchmark across all marketing platforms."

• Joe: "An MBA class once suggested ad-spend should always be 9% of revenue. Lets use that as our target ROI."

• Jane: "A $15 CPA is okay, but if we could get it down to $10, that would give us more profit-per-customer."

• Pete: "Lets start by verifying our campaign is profitable, then test different CPA targets to find which maximises total profit."