Merkle | Periscopix - Post Training GA Quiz

What is a "secondary dimension" in Google Analytics?

• A - An additional widget you can add to a dashboard for more specific analysis.

• B - A visualisation that allows you to understand the impact of your data.

• C - An additional metric you can add to a report for more specific analysis.

• D - An additional dimension you can add to a report for more specific analysis.

What type of data does Google Analytics prohibit you from collecting?

• A - Personal identifable information

• B - Purchase amount

• C - Billing city

• D - Product SKU(s)

Which report helps you understand which kinds of mobile devices were used to visit your website?

• A - Site Content > Landing Page report

• B - All Traffic > Source/Medium report

• C - Mobile > Devices report

• D - Technology > Network report

Which of the following statements about segments is incorrect?

• A - Segments let you isolate and analyze your data

• B - You can use segments to build custom Remarketing lists

• C - Segments are filters that permanently alter your data

• D - Segments are either subsets of sessions or subsets of users.

Auto-tagging is used to collect data from which kinds of traffic?

• A - Search engine traffic other than Google

• B - Website referral trafic

• C - Social media traffic

• D - AdWords Campaign traffic

By default, which of these is NOT considered a "source" in Google Analytics?

• A - email

• B - googlemerchandisestore.com

• C - (direct)

• D - google

When will the Analytics tracking code send a pageview hit to Google Analytics?

• A - Every time a user searches on a website

• B - Every time a user clicks a video on a website

• C - Every time a user adds an item to an online shopping cart

• D - Every time a user loads a webpage with embedded tracking code

By default, which of these is NOT considered a "medium" in Google Analytics?

• A - google

• B - cpc

• C - organic

• D - referral

Custom Dimensions can be used as which of the following?

• A - Secondary dimensions in Standard reports

• B - Primary dimensions in Custom Reports

• C - Secondary dimensions in Custom Reports

• D - All of the above

By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

• A - Source and Medium

• B - Source, Medium, Campaign, and Ad Content

• C - Campaign and Ad Content

• D - Campaign and Medium