MidReview

Which of the following term represents the situation in which sellers being preoccupied with their own products and losing sight of underlying consumer needs

• a. selling concept

• b. customer-driving

• c. marketing myopia

• d. product concept

The level of one's desire to resolve a particular problem depends on which factors

• a. the amount of money required to make a decision

• b. the magnitude of the discrepancy between the desired and actual states

• c. the length of time required to make a decision

• d. the level of purchase involvement

Which of the following are considered political elements of PESTLE?

• a. visa requirements and trading tariffs

• b. weather and climate

• c. currency inflation and interests rates

• d. age and gender

Oscar Mayer, a marketer of a variety of meat products introduced Lunchables, a product specifically aimed at children. This is an example of which targeting strategy.

• a. undifferentiated marketing.

• b. differentiated marketing.

• c. mass marketing.

• d. micromarketing.

Jan Malone, a market researcher, recently found that most people in Bradburg County purchase automobiles with predominantly functional designs and prefer darker colors.

Which of the following marketing strategies should Jean most likely recommend to an automobile dealer interested in opening a dealership in Bradburg County?

• a. one-to-one marketing

• b. segmented marketing

• c. individual marketing

• d. undifferentiated marketing

What is true about a positioning map?

• a. it is used primarily by companies utilizing undifferentiated marketing strategies.

• b. it can be used only for already successful products in the market.

• c. it shows how consumers view a product relative to competitive products.

• d. it outlines how to introduce a new product to the marketplace.

Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?

• a. Customer-perceived value will be increased.

• b. All customers will be delighted.

• c. Customer evangelists will become unpaid salespersons for the service or product.

• d. Few customers will be satisfied.

Which of the following refers to a nonprobability sample in which the researcher uses his or her evaluation techniques to select population members who are good prospects for accurate information?

• a. simple random sample

• b. judgment sample

• c. quota sample

• d. convenience sample

If you want to study the effects of music background in the retail store. Which method is the most suitable?

• a. survey research

• b. ethnographic research

• c. experimental research

• d. market intelligence

A firm that chooses to target potential customers by zip code, specific occupation, or even lifestyle is said to be practicing which targeting strategy.

• a. mass marketing

• b. hypermarketing

• c. micromarketing.

• d. undifferentiated marketing