Q10. E-MARKETING: VIDEO MARKETING

Which of the following is NOT an important factor in video optimisation?

• Long and informative video description

• Video Title containing most important keywords

• An enticing thumbnail frame

• Video content containing at least 15 minutes of material

Which of the following is NOT an advantage of Viral Marketing

• Easy to execute campaign

• High response rate

• Easy to forgive spamming campaign

• Relatively low cost

What is a video playlist?

• A list of comments or instructions on a YouTube video.

• A group of still images that can be shown at the start of the video.

• Text that appears over a video that labels a scene, identifies a location or person, or narrates dialogue onscreen.

• A collection of videos

When producing a video, it is necessary to... (Mark ALL that apply)

• Identify your audience

• Prepare the concept and plan the production

• Produce and optimise the video

• Engage the community

Mark ALL the typical features of viral videos

• They are shareable

• They are short

• They are enticing

• They are remarkable

Besides the number of views, what is another important metric to measure the success of a video marketing campaign? Mark ALL that apply.

• Average view time

• Viewer engagement

• Clickthrough rate on the CTA

• Video length