North et al - Music in Restaurants

What were the 3 conditions?

• classical music, pop music and no music

• classical jazz, rock music and no music

• Rock music, rhythm and blues, pop music

• Jazz, rhythm and blues and no music

How study was conducted over how many evenings?

• 15

• 18

• 20

• 22

The study was conducted in?

• US

• UK

• France

• Italy

How many customers ate at the restaurant?

• 336

• 633

• 363

• 393

Outline some controls employed

• Only weekdays, no public holidays and repeat customers

• Only frequent customers on weekends only

• No public holidays, no group who ate twice in the period

The 141 parties of diners were distributed across classical, op and no music as follows:

• 49, 44 and 48 respectively.

• 44, 49 and 48 respectively.

• 48, 49 and 44 respectively.

The experimental design was

• Repeated measures

• Independent measures

• Matched pairs

The experimenter acted as a

• Waitress

• Waiter

• Cashier

• Another customer

Which one was NOT a control?

• Constant volume

• 6 days each

• Days and week were coutnerbalanced

• The tempo was constant whatever the music

• The music was chosen on the whim of the experimenter

Which of the following was NOT a dependent variable?

• Participants' rating on a satisfaction survey?

• Total spend?

• Spend on each course?

• Spend on drinks?

• Time spent from entering and leaving seats