2018 Intro to Business Final Exam B

Most new products introduced by companies are not totally new, but are improvements on existing products.

• True

• False

The first step in marketing research is to develop a data collection procedure.

• True

• False

A person's values are also called natural talents.

• True

• False

Volunteering experience can result in obtaining career skills.

• True

• False

Which of the following is not a part of effective communication?

• the sender

• the receiver

• the advertisement

• information

The most expensive but also most effective type of promotion is

• personal selling

• advertising

• publicity

• public relations

The availability of a service must match the demand for that service at a specific time because it is:

• heterogeneous

• perishable

• inseparable

• intangible

The best definition of marketing is

• promotion and selling

• producing and distributing products and services to customers

• finding customers and convincing them to buy your products

• None of the above is correct

The two steps in a marketing strategy are

• developing a product and promoting it to customers

• identifying a target market and developing a marketing mix

• conducting marketing research and planning production

• pricing a product and distributing it to customers

Which of the following is an example of a rational buying motive?

• love

• fear

• economy

• self-image