Q05. E-MARKETING: PAY PER CLICK ADVERTISING

Select which of the following statemens is FALSE

• A Google Ads account should be organised in campaigns and each campaign should have ad groups (set of ads with common characteristics or focus)

• Ad extensions offer a way to get additional information into a search advert without affecting standard advert copy limits

• There is only one way in which the search engine interprets and matches the search term to campaign keywords

• In Google Ads, the advertiser pays only when its advert is clicked on by an interested party, regardless of how many times it has been viewed.

In Display Advertising, the payment model in which the Advertisers pays for a banner space at a fixed cost per month, regardless of the amount of traffic or impressions, is known as:

• COST PER CLICK

• COST PER ACQUISITION

• FLAT RATE OR SPONSORSHIP

• COST PER ENGAGEMENT

Which of the following is not a form of PPC advertising?

• Social Network advertising

• Display advertising

• Search advertising

• Email advertising

What are floating adverts?

• This advert changes the background of the web page being viewed

• Graphic image or animation displayed on a website for advertising purposes

• Ads that appear above or below the web page being viewed

• This advert appears in a layer over the content, but not in a separate window.

Pay per click advertising....

• Provides natural results

• Provides sponsored results

• Prompts users to follow a conversion funnel

• Appears after clicking on a search result

Ad extensions are ways to add value or information to search adverts. Which of the following is NOT a current Ad extension in Google Ads?

• Location extension

• Call extension

• Review extension

• Example extension