
Chapter 2 Putting the Customer First
Authored by Liz Wright
Other
9th Grade
Used 40+ times

AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
22 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The value people believe they receive from a product or service
Rational purchases
Patronage purchases
Emotional purchases
Benefits derived
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmentation based upon age, income, education, and other distinguishing characteristics
Geographic segmentation
Benefits derived
Demographics
Mass marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumers make purchases based on careful thought and sound reasoning
Rational purchases
Patronage purchases
Emotional purchases
Benefits derived
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Purchases based on consumer loyalty to a particular brand or product
Rational purchases
Patronage purchases
Emotional purchases
Benefits derived
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When consumers spend with little thought during emotional highs or lows
Rational purchases
Patronage purchases
Emotional purchases
Benefits derived
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmentation divides markets into physical locations, such as regions of the U.S.
Geographic segmentation
Benefit derived
Demographcs
Mass marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An attempt to appeal to a large, general group of consumers
Geographic segmentation
Benefits derived
Demographics
Mass marketing
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
20 questions
Marketing Management Study Guide EOPA (Promotion Part. II)
Quiz
•
9th - 12th Grade
20 questions
Banking
Quiz
•
9th - 12th Grade
25 questions
Walt Disney World Rides and Attractions
Quiz
•
KG - 12th Grade
20 questions
Christmas 1
Quiz
•
7th - 9th Grade
17 questions
Cuisines
Quiz
•
9th - 12th Grade
20 questions
Economics - Chapter 2 Review
Quiz
•
9th - 12th Grade
20 questions
Promotional Strategies
Quiz
•
9th - 12th Grade
20 questions
Sports 1 Review Wide World of Sports
Quiz
•
9th - 12th Grade
Popular Resources on Wayground
15 questions
Fractions on a Number Line
Quiz
•
3rd Grade
10 questions
Probability Practice
Quiz
•
4th Grade
15 questions
Probability on Number LIne
Quiz
•
4th Grade
20 questions
Equivalent Fractions
Quiz
•
3rd Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
22 questions
fractions
Quiz
•
3rd Grade
6 questions
Appropriate Chromebook Usage
Lesson
•
7th Grade
10 questions
Greek Bases tele and phon
Quiz
•
6th - 8th Grade
Discover more resources for Other
15 questions
Making Inferences
Quiz
•
7th - 12th Grade
20 questions
El Verbo IR Practice
Quiz
•
9th Grade
15 questions
Graphing Inequalities
Quiz
•
7th - 9th Grade
10 questions
Cell Organelles and Their Functions
Interactive video
•
6th - 10th Grade
20 questions
Graphing Inequalities on a Number Line
Quiz
•
6th - 9th Grade
15 questions
Combine Like Terms and Distributive Property
Quiz
•
8th - 9th Grade
10 questions
Plotting Points on a Coordinate Plane: Quadrant 1 Essentials
Interactive video
•
6th - 10th Grade
20 questions
Perfect Squares and Square Roots
Quiz
•
9th Grade