Yearbook Terms

The amount of space between elements (photos, copy, and graphics) on a spread.

• Copy editing

• Primary headline

• Internal Spacing:

• Divider page

A line or large type used to tell the reader what is to follow, introducing the main point of interest of the copy.

• Headline

• Endsheet

• Eyeline

• Byline

The processing of proofreading copy and making necessary corrections and changes.

• Copy editing

• Iternal Spacing

• Primary headline

• Copyright

Copy, headline, art - anything to be put into a layout.

• Element

• All Caps

• Endsheet

• Eyeline

A plan or drawing which shows size and position of all elements.

• Byline

• Ladder

• Element

• Layout

Editing and marking a photograph to indicate to the printer the area to be included in the yearbook. Also the editing out of a background, foreground and sides of a photograph that remove parts that distract from the center of interest.

• Caption

• Eyeline

• Headline

• Cropping

Explanatory material that not only identifies the who, what, when, where, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should tell the reader something s/he does not know from looking at the picture. Always written in present tense.

• Caption

• Eyeline

• Cropping

• Copyright

A smaller headline that supplements the primary headline by adding information or identification (usually designed in

conjunction with the primary headline). A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy. Also called Subhead.

• Primary headline

• Dominant Photo

• Copyright

• Secondary Headline

A chart representing the pages in a signature or a book, used for planning book sections, page content and color placement.

• Ladder

• Gutter

• Headline

• Endsheet

A five-digit number assigned by Jostens. The number is the same from year to year. Ours job number is 10899.

• Endsheet

• Headline

• Copy editing

• Job number