Market Research Unit Review

A personal interview response to a new cereal packaging design

• Primary Data

• Secondary Data

A US Government demographic report

• Primary Data

• Secondary Data

Marketing research conducted by Proctor & Gamble for a new dishwashing liquid

• Primary Data

• Secondary Data

A survey conducted in a supermarket by a representative of a new ice cream manufacturer

• Primary Data

• Secondary Data

A school-wide poll conducted for a new program to be rolled out during CT

• Primary Data

• Secondary Data

Census data from the state of Virginia

• Primary Data

• Secondary Data

What is the first step to market research?

• Obtaining Data

• Analyzing Data

• Recommending Solutions to the Problem

• Defining the Problem

• Applying the Results

Data that is obtained for the first time and used for the particular problem/issue under study

• Primary Data

• Secondary Data

• Internal Source

• External Source

Gathering information through surveys or questionnaires

• Survey Method

• Technological Method

• Personal Interviews

• Secondary Data

Which data is less expensive to obtain?

• Primary Data

• Secondary Data