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Advertising

Authored by Jorge Luis Coronel

Specialty

University

Used 43+ times

Advertising
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Characteristics of a typical consumer"

consumer behaviour

consumer profile

consumer goods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Types of Advertising & Communication on Digital Media.

Face 2 face & catalogs

Web site, email & blogs, Social Networks

Ads, Pop ups, email.

Owned , Paid, Earned

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Strategies from Digital Marketing

Marketing Research & Big data

Mobile Marketing , email marketing, SEO, Content Marketing

SEO, email marketing , Social Networks

All of the above

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

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CPM

Cost per 10000 Impressions

Cost per Millions

Cost per Mille

Cost per 1000 Impressions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Meaning of "CTR"

Cost To Rate

Click To Rate

Click To ROI

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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CVR

Cost Vs Rate

Cost Video Ratio

Conversion Ratio

Contingent Value Rights

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Share of Voice

How many people share your comments.

Measures how much of your content and the conversation with target consumers your brand owns, versus your competitors.

Number of post in a day published by a Company.

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