Market Research Review

Market Research Review

9th - 12th Grade

10 Qs

quiz-placeholder

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Market Research Review

Market Research Review

Assessment

Quiz

Other

9th - 12th Grade

Medium

Used 52+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Technique that utilizes computer-based programs to assess the impact of alternative marketing strategies

Simulation

Sampling

Sample Size

Validity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select persons from the designated population at random

validity

probability samples

non-probability samples

reliability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Compares the impact of marketing variables on the individuals responses in a controlled setting

experimental research

media research

product research

primary research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Information already collected for another purpose that can be used to solve the current problem

primary research

product research

secondary research

survey research

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Select persons from the designated population not at random

non-probability samples

probability samples

validity

reliability

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Ask respondents to construct their own response to the question

experimental research

research design

open-ended questions

forced-choice questions

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is the first step in undertaking a marketing research problem?

define the problem

solve the problem

collect problem-specific data

analyze the situation

define a sample

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