
Chapter 5 Quiz

Quiz
•
Other
•
11th - 12th Grade
•
Easy
Brent Luplow
Used 27+ times
FREE Resource
14 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A SWOT analysis is designed to help a company determine its
sales, wages, overhead, target
sales, wages, occupations, trends
strengths, weaknesses, opportunities, and threats
strengths, weaknesses, overhead, and trends
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Geographic Segmentation is based on
customers' lifestyles.
customers' decision-making process.
how much the customers earn.
where the customers live.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A detailed description of customers based on demographic, geographic, pscychographic, and behavioral information is gathered to create a
customer profile
target market
market segment
SWOT analysis
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A target market is made up of
retail stores in the domestic market.
buyers in the foreign market.
a group of customers.
employees in the marketing department.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of the following items are psychographic segmentation variables except
activities
occupations
attitudes
values
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following questions would be least useful for defining the problem of starting a profitable business?
Where should I locate the business?
What products or services should I sell?
What are the demographics of the potential customers?
What color should I paint the office walls?
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One type of competitive advantage is a special feature of your product that is not offered by the products of your competitors.
True
False
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