Chapter 5 Quiz

Chapter 5 Quiz

11th - 12th Grade

14 Qs

quiz-placeholder

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Chapter 5 Quiz

Chapter 5 Quiz

Assessment

Quiz

Other

11th - 12th Grade

Easy

Created by

Brent Luplow

Used 27+ times

FREE Resource

14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A SWOT analysis is designed to help a company determine its

sales, wages, overhead, target

sales, wages, occupations, trends

strengths, weaknesses, opportunities, and threats

strengths, weaknesses, overhead, and trends

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geographic Segmentation is based on

customers' lifestyles.

customers' decision-making process.

how much the customers earn.

where the customers live.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed description of customers based on demographic, geographic, pscychographic, and behavioral information is gathered to create a

customer profile

target market

market segment

SWOT analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A target market is made up of

retail stores in the domestic market.

buyers in the foreign market.

a group of customers.

employees in the marketing department.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

All of the following items are psychographic segmentation variables except

activities

occupations

attitudes

values

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following questions would be least useful for defining the problem of starting a profitable business?

Where should I locate the business?

What products or services should I sell?

What are the demographics of the potential customers?

What color should I paint the office walls?

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One type of competitive advantage is a special feature of your product that is not offered by the products of your competitors.

True

False

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