MEDIA ENTERPRISE: Exploring New Digital Media Products

Which social media site is currently the most popular?

• Youtube

• Instagram

• Facebook

• Twitter

In Young & Rubicam's 4C's Model of Consumer Behaviour - which of the below is not one of the 4 C's?

• Cultural

• Campaign

• Characterisation

• Consumer

Which of the below is NOT a social media site or app?

• care2

• FashionTap

• The Dots

• IMDB

In the Psychographic Model used by media producers, audiences are divided into six distinct consumer types.

• True

• False

ASPIRERS seek STATUS.

• True

• False

What is Twitch?

• Another name for Twitter.

• A live streaming video platform.

• A games console.

• An online network of creative professionals.

EXPLORERS seek CONTROL

• True

• False

A social media app such as Care2 would be targeted at which psychographic consumer type?

• Retired

• Mainstreamers

• Reformers

• Strugglers