Pricing Strategies

This is a pricing strategy recommended for products that have become obsolete:

• Survival pricing

• Geographic pricing

• Price skimming

A competitive pricing strategy is good when the price objectives are status quo oriented.

• True

• False

Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:

• Product bundle

• Captive product pricing

• Creative pricing

• All of the options

An appliance store reduces the price of its products when customers pay in cash, instead of in monthly payments. This is an example of:

• Volume payment

• Prompt payment

• Promotions

A movie theater sells its tickets at lower prices to students and seniors. This is an example of:

• Prompt payment

• Price discrimination

• Price skimming

• Stability pricing

This strategy usually occurs between intermediaries and consists of reductions in the list price offered to buyers in payment for marketing functions that these buyers will perform, such as storing, promoting and selling the products.

• Trade discounts

• Survival pricing

• Supply and demand pricing

• Discounts

Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:

• Discounts

• Stability pricing

• Price discrimination

• Product-bundle pricing

In this strategy, all competitors respond to supply and demand, in order to set a market price that reduces shortages and surpluses.

• Competitive pricing

• Survival pricing

• Supply and demand pricing

• None of the options

A clothing store puts all its products at 50% discount, due to the change of season. This is an example of:

• Survival pricing

• Price discrimination

• Block pricing

• Promotion

The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.

• True

• False