Hole 3

To determine how research data relates to the questions that have been raised, the researcher must ___________ the situation.

• Analyze
• Observe
• Survey
• Experiment With

Researchers are conducting focus groups as part of their current marketing-research project. The results of these focus groups are examples of:

• Primary data
• relevant variables
• secondary data
• units of analysis

The method of selecting sampling units out of the target population is the

• sample design
• stratum
• sample size
• skip interval

What type of software program allows business people to combine graphics, transparencies, slides, and text for an on-screen display of information? 

• Publishing
• Application
• Operation
• Presentation

The growth of e-commerce is changing the way companies do business by allowing them to:

• reduce the services they provide customers
• communicate with similar orginizations
• place high prices on their products
• be accessible to customers at all times

Which of the following activities is a part of operations?

• creating an advertising campaign
• researching and developing new products
• shipping products to customers
• buying a new office building

Which of the following is the type of information system that contains word -processing and spreadsheet applications?

• office automation
• transaction processing
• meta tag
• business intelligence

Future Grant AKA Max was reviewing a business record that did not reflect updated information. The quality of the business record was compromised because it was:

• unavailable

• inaccurate

• unorganized

• irrelevant

Which of the following helps the operations function to control costs and increase productivity:

• use of technology
• hiring of employees
• type of management
• supply of money

Why is it important for businesses to store information for future use?

• to establish quality control
• to maintain data accuracy
• to make it accessible
• to ensure confidentiality