Persuasion and Advertising Vocab

An advertiser paying for its products to appear in a film or television show.

• Infomercial
• Commercial
• Product Placement
• Sponsorship

Supporting a team, event, building, etc. with money, services, or products.

• Testimonial
• Sponsorship
• Endorsement
• Product Placement

Convincing someone to believe or do something.

• Persuasion
• Advertisement
• Demographic
• Infomercial

Refers to an emotional appeal; an ad that provokes an emotional response.

• Logos
• Ethos
• Pathos

Some amazing discovery makes this product better than others.

• Transfer
• Bribery
• Avant Garde
• Magic Ingredients

The suggestion that a product makes you part of an elite, glamorous group.

• Transfer
• Snob Appeal
• Bandwagon
• Avant Garde

Join the crowd and don’t get left behind!

• Bribery
• Bandwagon
• Transfer
• Demographic

A paid announcement, usually about goods or services for sale.

• Advertisement
• Commercial
• Infomercial
• Persuasion

When you’re offered something extra. “Buy 2 get 1 free!”

• Bandwagon
• Product Placement
• Logos
• Bribery

Advertising in an informative, but one-sided way. May look like a “real” show or presentation.

• Commerical

• Product Placement

• Infomercial

• Advertisement