Unit 13 Digital Marketing Lifecycle

Companies generally have unrealistic expectations of digital marketing campaigns.

• TRUE

• FALSE

During an Integrated Digital Marketing campaign, the campaign will experience ___ stages in the life cycle.

• 2
• 4
• 5
• 6

The first stage is

• Setup
• Start Up
• Beginning
• Jump Off

How long does the setup phase usually last?

• 3 Months
• 6 months
• 12 months
• 18 months

Which tool is NOT used during the setup phase?

• Videos
• Websites
• Emails
• Mobile marketing

What is phase 2? 

• Traction
• Positioning
• Setup
• Viral Growth

How long does the Traction phase last?

• Up to 6 months
• Up to 3 months
• Up to 12 months
• Up to 8 months

Which of these are part of the Setup and Traction phases?

• Email & Mobile marketing
• Monitoring Social Media
• Audience Data Segmentation
• Games and Apps & Videos

When the product starts to have some status in the market.

• Positioning
• Impact
• Expansion
• Setup

Expansion is...

• When the product matures as a major player
• When the product starts to gain status
• When the product dominates the media
• When the product becomes tangible