Market Research Recap

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

What is a problem with using secondary data?

• It is easy to find

• It is normally quicker to find

• It might be unreliable

• You have to find the information yourself

Which of the following describes the estimating of future results of sales by looking at current and past sales?

• Anticipating
• Calculating
• Envisioning
• Forecasting

What type of data is non-numerical?

• Quantitative
• Qualitative
• Primary
• Secondary

Resource libraries, economic census, trade shows and associations would be examples of what kind of data sources?

• Tertiary
• Secondary
• Primary
• Unprofessional

Mail surveys, phone surveys, personal interviews and online surveys are examples of what type of data collection?

• Tertiary
• Secondary
• Primary
• Unreliable

Collecting primary data can be expensive and time-consuming.

• True
• False

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

What is the first step in Marketing Research?

• Find your problem 
• Surveying people
• Applying the results
• Write your name on the paper

What are facts and figures located inside the company

• External data
• Internal data
• Primary data
• Secondary data