FM 6.02

An attractive, appealing display of merchandise combined with effective store layout and decor is:

• advertising.
• mass merchandising.
• publicity.
• visual merchandising.

Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?

• decorative.
• institutional.
• point-of-purchase.
• promotional.

A display in which one side is a mirror image of the other illustrates which principle of design?

• balance.
• emphasis.
• proportion.
• rhythm.

Which is a goal of visual merchandising?

• advertise weekly.
• create sales.
• decrease customer traffic.
• increase distribution routes.

H&M clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?

• merchandise.
• lighting.
• props.
• signage.

Which are examples of fixtures used in visual presentations?

• colored and black lights.
• ladders, bicycles, and plants.
• mannequins, pedestals, and ladders.
• shelves, tables, rods, and stands.

Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?

• educational.
• institutional.
• merchandising.
• promotional.

Which is a purpose of showing customers how to wear and accessorize merchandise?

• banner advertising.
• publicity.
• signage.
• visual merchandising.

Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?

• institutional.
• island.
• promotional.
• showcase.

Macy’s department store wants displays that can stand alone on the sales floor in the entrance. This describes which type of window display?

• enclosed.
• island.
• open.
• semi-enclosed.