Intro to Business: Chapter 10 Marketing

Not all marketing is directed at consumers.

• True
• False

Marketing Activities often cost 50% or more of the selling price of a product or service.

• True
• False

Studies carried out to gather new information specifically directed at the current problem is called primary marketing research.

• True
• False

Services can be stored for later consumption.

• True
• False

Totally new products that have never been seen by customers are not often introduced.

• True
• False

Personalized promotion is the most effective and least expensive form of marketing communication.

• True
• False

Choosing target markets and studying their needs and decision-making processes can make promotion more effective.

• True
• False

Which of the following would NOT generally be considered one of the marketing functions?

• pricing
• repairing
• promotion
• selling

Which marketing function involves communicating directly with potential customers to determine the needs?

• financial analysis
• pricing
• product and service management
• sellling

Which of the following is a function of promotion?

• advertising
• budgeting for marketing activities
• improving products
• market research