Marketing

What is marketing?

• The attributes of goods or services
• Both A and C
• The action of promoting and selling products or services.
• One that is heavily regulated by the government.

What Utility is this? Having a product or service available at a certain time of year?

• Form
• Possession
• Information
• Time

What's this? Change in raw materials into usable goods or putting parts together to make useful

• Possession Utility
• Answer not provided
• Place Utility
• Information Utility

What's the definition of place utility?

• The exchange of a product for money
• Having a product where customers can buy it
• Communication with the customer
• None of the above

What is an example of possession utility?

• Retailers accept cash in exchange for merchandise
• Salespeople providing information to customers
• Owning a good
• Making a shirt out of thread

Which is an example of information utility?

• The ingredients
• Nutrition facts on snickers
• The customer's name
• Both A and B

What can salespeople do to maintain good relationships with existing customers?

• Ask for new referrals
• Use customers in advertisements
• Live up to their promises
• Send customers expensive gifts

Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer’s needs. Carol always attempts to close a sale at all costs. Who is most likely to be the more successful salesperson?

• Joe because he is a nice person
• Carol because Joe is too timid to close a sale
• Joe because he will get more repeat business
• Carol because she will make more sales
  

Through sales, products are transferred to consumers who can then use them. This is an example of which role of selling?

• Increasing product variety
• Promoting competition
• Affecting employment
• Adding utility
  

Making products available at a certain time of year for customers to buy focuses on _________ utility.

• Place
• Time