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MP IA1 Prep

Professional Development

9th - 12th Grade

Used 12+ times

MP IA1 Prep
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The 5 basic marketing strategies are called the 5 P's. Another name for these strategies is ________. (SA)

Marketing Mix
Marketing Method
Product Placement
Marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If ___________ is the most important thing about your product, you want to make the product available in many locations that are easy to access for your customers. (SA)

Style
Prestige
Convenience
Durability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The action or business of promoting and selling products or services, including market research and advertising is known as ___________. 

Distribution 
Advertising
Marketing
Selling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jacob is a marketer at Gamer Way Video Games. He is currently working to develop four different color versions of their latest video game console. Which of the four Marketing Mix strategies is Jacob working on?

Product
Place
Price
Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a product is difficult to find or only carried by high-end retailer, this adds to it's prestige. This always benefits your marketing message. 

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The way you package and present your product is important. Why?

It affects customer perception. 
It is a good way to reinforce your marketing message. 
It can represent your personality. 
All of the above.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If you are shopping for electronic and see a brand you recognize with a reputation you trust, you are more likely to choose that brand instead of a product with a name you don't recognize. This is called?

Product placement
Brand image
Loyalty

Brand familiarity

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