DELL CASE STUDY

YOUR MARKETING LECTURER IS???

• MS MPOSI
• DR WANNENBURG
• MR MAHLANGU
• MR TCHAOULAK

1.1.1 Dell Distribution structure in 1980's?

• Indirect
• Hybrid
• Direct
• None 

1.1.2 Dell Distribution structure in 1990's?

• Direct
• Hybrid
• Indirect
• None

1.3.1 Type of intensity of channel coverage Dell is using?

• Hybrid
• Intensive
• Exclusive
• Selective

4.1 Type of organisational customer Pick n' Pay is to JJ hotel?

• Commercial (Distributors)
• Commercial (OEMs)
• Commercial (Users)
• Commercial (Retailers)

4.2 Type of business goods / services are drilling machines used during JJ hotel renovations?

• Input Goods
• Supply Goods
• Equipment Goods
• None of the above

Type of goods / service is paint used during JJ hotel renovations?

• Equipment
• Consumables
• Input
• Not sure?

4.4.1 Buying situation: JJ hotel introduces Self-help kiosks?

• Modified Rebuy
• New Task
• Straight Rebuy
• None of the above

4.4.2. Buying situation: JJ Hotel adds new features on their website?

• Straight Rebuy
• Modified Rebuy
• New Task
• All of the above

4.1 Buying class / situation: Ster-Kinekor introduces self-help kiosks for the first time?

• Modified Rebuy
• New Task
• Straight Rebuy
• None of the above