Marketing Mix

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.

• Positioning
• Mass customization
• Market targeting
• Market segmentation

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 

• Geographic segmentation
• Benefit segmentation
• Occasion segmentation
• Demographic segmentation

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Geographic segmentation
• Product diversification
• Branding
• Psychographic segmentation

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 

• Gender
• Income
• Geographic
• Benefit

Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

• True
• False

Which word best describes PLACE in the marketing mix?

• shelf height
• shopping mall
• distribution channel
• Auckland city

Why is customer satisfaction important to a business?

• customers will become repeat buyers
• customers will be happy
• customers are stakeholders
• customers are never satisfied

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings

• Marketing
• Market Segment
• Target Market
• Position

one segment of a market

• positioning
• niche
• target market
• satisficers