Media Ads Vocab

Definition: Appeal to Emotion

• Pathos
• Sentimental Appeal
• Logos
• Ethos

Definition: Appeal to Ethics or Morals

• Ethos
• Logos
• Snob Appeal
• Pathos

What is the definition of Snob Appeal?

• The association of a respected person with a product or idea
• Strong Images
• Implies that only the best people are doing it
• Urges people to do something because other people are

What is the definition of Scare Tactic?

• Appealing to your emotions and feeling
• The association of a respected with a product or idea
• Using "good" labels that are unsupported by facts
• Uses fear to influence your viewer's decisions

Definition: Urges people to do something because other people are doing it

• Snob Appeal
• Misleading Statement
• Bandwagon
• Imagery

What is Sentimental Appeal?

• Using strong images
• Appealing to your emotions and feelings
• Distorting or omitting facts
• Using “good” labels that are unsupported by facts

Definition: Distorting or omitting facts

• Misleading Statement
• Bandwagon
• Glittering Generalities
• Testimonial

What are Glittering Generalities?

• Distorting or omitting facts
• Strong recommendation from a well known person
• Using “good” labels that are unsupported by facts
• Implies that only the best people are doing it

Definition: the association of a respected person with a product or idea

• Scare Tactic
• Logos
• Transference
• Imagery

Definition: Strong recommendation from a well known person

• Logos
• Testimonial
• Bandwagon
• Glittering Generalities