Unit 16 Visual Merchandising Seminar Quiz

What does the term SDM mean in Retail Management?

• Suitable Design Mannequin
• Service Delivery Management
• Store Delivery Manager
• Student Discount Messages

What areas of Visual Merchandising are the creative team at George Asda responsible for?

• All of these
• In-Store Training
• Windows
• Communications

Why does Visual Merchandising have to adapt, develop and encourage sales instore?

• To fill space within the store
• Competition from the Internet
• Competition from other retailers
• To make the retail team look successful

What does the term 'Sight-Line' mean in VM terms?

• to add
• An unobstructed line between the customer and the object
• .....

Which is a key method of measuring the success of the Visual Merchandising display?

• Media Coverage 
• Sales per square foot of space in store
• Positive feedback from customers
• Beating the competition on the size of the display

Decals are used in store windows. What are they?

• The products put on display
•  A design prepared on special paper for transfer on to another surface
• Props used to create a story or theme in a window
• Hanging displays suspended from tracks above the window

In VM Space Management is used in which of the following ways:

• To create a logical, convenient and inspiring interface between the product range and the customer
• To ensure the right selection of products is available and that they fit into the space
• To communicate the retail brand, give consistency across a chain of retailers - similarity of store layout and shelf appearance
• All of these methods

What of the following are examples of product adjacencies?

• Jackets, shirts, ties
• Shoes, handbags, ear-rings
• Barbecue Coals, Cola, Crisps
• All of these examples

In Visual Merchandising terminology, what does the term Hot-Spot mean?

• The areas of the store near the windows
• The offers on the hot food counter
• Areas of retail space which are very effective places for selling.
• The one area in store which sell the most products

Which of the following are examples of Hot Spots in Visual Merchandising?

• At the end of an aisle/back of store/product demonstration
• In a sight line/front of store/offers section
• At the end of an aisle/checkouts/store entrance
• Store entrance/fresh produce areas/new products section