Consistency

What´s Consistency

• This principle states that being consistent is cool
• This principle states that people live up to what they have publicly said they will do and what they have written down
• A shortcut that persuades
• States that commitment makes you win

Which one does NOT encourage public commitments

• Giveaways
• Contests
• Feedback
• Publicity

Which is NOT a key factor to be consistent.

• Start small and build
• Try to attract customers with offers directly related to your product/service
• Build on existing commitments
• Take your time to decide

How you make commitment work?

• By giving them something and expecting their commitment in return.
• Through smiles and hugs.
• Encourage them to make a statement, then persuade them to stand by it.

This is an example of commitment.

• A charity gets people to sign a petition not so much to influence others as to get them to increase their commitment to the cause. 
• You place a big amount of money on a bet.
• To go to school everyday without missing a class
• A man buys food for his house and then cooks it so he can eat it for dinner and not be hungry anymore