BEL1014 Disruptive Innovation

Disruptive innovation always use a new technology. 

• True
• False

Disruptive innovation bring a new value proposition and are usually more convenient to use.

• True
• False

Products based on disruptive tech. typically have a poor performance when they enter the market 

• True
• False

Which of these two is an example of disruptive innovation?

• Silver halide photographic film
  
• Digital photography
  

Which of these two is an example of disruptive innovation?

• Full-service stock brokerage
  
• On-line stock brokerage
  

Which of these two is an example of disruptive innovation?

• Encyclopedia
• Wikipedia

Why do companies typically ignore disruptive innovations?

• The innovations are too cheap and untested
  
• The management of the company is lousy
• The innovations does not initially meet customer needs
  
• Many customers want the new technology

Which of the following are NOT a strategy to counter disruptive innovation?

• Offer a competing product
  
• Increase customer expecations
• Enhance your existing products with more features
  
• Redesign your product

What is the jobs-to-be-done theory? The theory: 

• Sees products as engineering products
  
• Sees products as hired to do  a job
  
• Sees products to add in more functionalities and features
• Sees products as commodities to be sold

According to the video, why do people actually buy milkshake for?

• They are thirsty and hungry
  
• They need to do a job
  
• They see milkshakes to do a job
  
• They love milkshakes