Marketing

What do the four Ps stand for?

• Product, promotion, price, and place.
• Product, patient, price, and place
• Product, packaging, 

Which of the following statements most completely defines the term 'marketing'?

• Marketing is the distribution of goods and services from the wholesaler to the retailer so that they are available when the customer wants them.
• Marketing is a total system of interacting activities designed to plan, price, promote and distribute goods and services to present and potential customers.
• Marketing includes all those activities involved in the production and promotion of goods and services to the end customer.
• Marketing is any set of activities undertaken to produce and promote a range of goods and services to satisfy customers' needs.

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorial
• Psychographic
• Demographic
• Geographic

An individual who buys products or services for personal use and not for manufacture or resale

• price
• product
• advertising
• consumer

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

A symbol used to represent a brand or company

• price
• product
• target market
• logo

A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid

• price
• product
• brand
• Marketing mix

Which of the following is not one of the 4 p's ?

• Product 
• Profit 
• Price
• Promotion