Marketing Chapter 8

Marketing Chapter 8

9th - 12th Grade

26 Qs

quiz-placeholder

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Marketing Chapter 8

Marketing Chapter 8

Assessment

Quiz

Other

9th - 12th Grade

Medium

Used 194+ times

FREE Resource

26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

People or organizations with needs or wants and the ability and willingness to buy
Market
Market Segment
Target Market
Position

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
Marketing
Market Segment
Target Market
Position

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A situation that occurs when sales of a new product cut into sales of a firm's existing products
Cannibalization
Positioning 
Product Differentiation
Perceptual Mapping

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds. 
Cannibalization
Positioning 
Product Differentiation
Perceptual Mapping

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Changing consumers' perception of a brand in relation to competing brands.
Repositioning
Product Differentiation
Multi Segment Targeting Strategy
Concentrated Targeting Strategy

6.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A positioning strategy that some firms use to distinguish their products from those of competitors
Repositioning
Product Differentiation
Multi Segment Targeting Strategy
Concentrated Targeting Strategy

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

A strategy that chooses two or more well-defined market segments and develops a distinct marketing mix for each
Repositioning
Undifferentiated Targeting Strategy 
Multi Segment Targeting Strategy
Concentrated Targeting Strategy

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