3. Business // Marketing - Market Research

3. Business // Marketing - Market Research

11th - 12th Grade

10 Qs

quiz-placeholder

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3. Business // Marketing - Market Research

3. Business // Marketing - Market Research

Assessment

Quiz

Other

11th - 12th Grade

Medium

Created by

Kevin Gregson

Used 400+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does desk research involve?
Gathering existing data
Conducting surveys
Gathering new data

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is information collected about opinions and views called?
Qualitative data
Quantitative data
Segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of an individual who is asked questions in a survey?
A sample
A supplier
A respondent

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of primary research?
Internet research
A focus group
Company reports

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a market?
A place where buyers and sellers meet to trade products
A place where businesses promote their product/service
A place to trade onl

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do businesses conduct market research?
To help identify gaps in the market and business opportunities.
To provide people with jobs
So they can share their findings with competitors
It is a government requirement

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