3. Business // Marketing - Market Research

Why do businesses use market research?

• To identify customer needs
• To sell goods and services
• To advertise

What does desk research involve?

• Gathering existing data
• Conducting surveys
• Gathering new data

What is information collected about opinions and views called?

• Qualitative data
  
• Quantitative data
• Segmentation

What is the name of an individual who is asked questions in a survey?

• A sample
• A supplier
• A respondent

Which of the following is an example of primary research?

• Internet research
• A focus group
• Company reports

What is a market?

• A place where buyers and sellers meet to trade products
• A place where businesses promote their product/service
• A place to trade onl

Why do businesses conduct market research?

• To help identify gaps in the market and business opportunities.
• To provide people with jobs
• So they can share their findings with competitors
• It is a government requirement

Why is market research useful to a business?

• Helps to identify and satisfy customer needs
• So a business knows how much to spend on adverts
• In order to make the business look good

Which of the following it a form of Primary Research?

• Questionnaires and surveys
• Articles
• Internet

Which of the following it a form of Secondary Research?

• Consumer trials
• Observations
• CD/DVD