AS Chapter 10 Review

Technology continues to dramatically broaden the choices available for making consumers aware of products and services. 

• True
• False

The promotional plan usually covers a ten-year period.

• True
• False

Data must be collected and analyzed to determine of the promotional plan has been successful.

• True
• False

A qualitative measurement provides information in terms of numbers or percentages.

• true
• false

An example of social networking is when a sales associate in a small, independent music store recommends a new recording that a customer might enjoy.

• True
• False

Sponsorship plays a minor role in professional athletics.

• True
• False

A promotional plan may involve associating a business or product with an event, such as the Olympics or a local charity

• true
• false

Event producers or sports teams acquire sponsors to offset the costs of providing the event.

• True
• False

The truthful opinions and beliefs of the endorser must be expressed in an endorsement. 

• True
• False

Endorsers of products are not required to have real experiences with the product they are endorsing.

• True
• False