
AS Chapter 10 Review
Authored by Melissa Talley
Specialty
10th - 12th Grade
Used 7+ times

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31 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Technology continues to dramatically broaden the choices available for making consumers aware of products and services.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The promotional plan usually covers a ten-year period.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data must be collected and analyzed to determine of the promotional plan has been successful.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A qualitative measurement provides information in terms of numbers or percentages.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An example of social networking is when a sales associate in a small, independent music store recommends a new recording that a customer might enjoy.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Sponsorship plays a minor role in professional athletics.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A promotional plan may involve associating a business or product with an event, such as the Olympics or a local charity
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