Chapter 4 Review-Marketing Basics

Chapter 4 Review-Marketing Basics

11th - 12th Grade

39 Qs

quiz-placeholder

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Chapter 4 Review-Marketing Basics

Chapter 4 Review-Marketing Basics

Assessment

Quiz

Other, Specialty

11th - 12th Grade

Practice Problem

Hard

Created by

Shelly Leifer

Used 49+ times

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39 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

The earliest use of marketing was to 

conduct marketing research
move products fro producer to consumer
use advertising and selling to convince customers to buy
identify new market opportunities

2.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

New markets and ways to improve a company's offererings in current markets are known as

innovations
the marketing concept
market opportunities
marketing experiences

3.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

When marketing is _____it is considered an essential part of the business and it is involved in all important business decisions.

integrated
independent

4.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is evidence that a business is using the marketing concept?

being concerned only about the product or service
believing they know what the customer wants
using only a few marketing tools
studying the market

5.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

When a business has a market orientation, instead of inventing a ______ for a ______, it seeks to create a ______ for a ______

product; market; need; product
market; product; product; need

6.

MULTIPLE CHOICE QUESTION

15 mins • 1 pt

Marla Santoz can purchase economy car batteries for $28 and sell them for $42. She can buy heavy-duty batteries for $68 and sell them for $86. Research tells her that if she stocks both economy and heavy-duty batteries, she can sell 22 economy batteries and 13 heavy duty batteries per month. What would be her total sales and total profit if she sells all of the batteries?

$942; $1500
$884; 1118
$2042; $542

7.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Without the marketing concept, a business will develop a product or service and then decide how to market it. 

true
false

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