Marketing Concepts

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.

• Marketing
• Goods 
• Services
  Services
• Pricing

Tangible items that have monetary value and satisfy one’s needs and wants are__________.

• services
• ideas 
• concepts
• goods

Intangible items that have monetary value and satisfy your needs and wants are_________.

• promotions
• selling
• services
• ideas

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.

• marketing concepts
• services
• target markets
• marketing

An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.

• possession utility
• utility
• form
• marketing

All people who share similar needs and wants and who have the ability to purchase a given product is _________________.

• market share
• customer profile
• Market
• goods and services

Consumers who purchase goods and services for personal use are _________________.

• markets
• organizational market
• target market
• consumer markets

Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an  ____________.

• consumer market
• organizational market
• occupational market
• target market

A company’s percentage of the total sales volume generated by all companies that compete in a given market is called_________.

• target market
• market share
• promotion
• marketing mix

 The process of classifying people who form a given market into even smaller groups are __________________.

• targeting
• market segmentation
• isolating 
• target markets