Marketing Unit 1

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 

• Marketing
• Market Segmentation 
• Mass Marketing
• Target Market

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.

• Goods
• Services
• Marketing Ideas
• Foundations

Intangible items that have monetary value and satisfy your needs and wants. 

• Services
• Goods 
• Ideas
• Foundations

Politicians use marketing techniques to promote their platform or 

• Ideas
• Goods
• Services
• Foundations

Which of the following IS NOT 1 of the 7 Functions of Marketing?

• Servicing
• Marketing Information Management
• Pricing
• Product/Service Management

All people who share similar needs and wants and who have the ability to purchase a given product are called a 

• Market
• Kingdom
• Book Club
• Denomination 

The group of people most likely to become customers and that is identified for a specific marketing program is the 

• Target Market
• Group
• Customer Profile
• Market Group

A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence. 

• Customer Profile
• Target Market
• Mass Market
• Product

The ______________ includes 4 basic marketing strategies. 

• Marketing Mix
• Targeting Mix
• Product Mix
• Store Mix

The Marketing Mix includes which 4 components?

• Product, Price, Place, Promotion
• Place, Pattern, Promotion, Pizazz 
• Point of View, Place, Pattern, Premium
• Promotion, Pattern, Premium, Product