Marketing Unit 1

Marketing Unit 1

10th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Unit 1

Marketing Unit 1

Assessment

Quiz

Other

10th - 12th Grade

Medium

Used 972+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers. 
Marketing
Market Segmentation 
Mass Marketing
Target Market

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
Goods
Services
Marketing Ideas
Foundations

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Intangible items that have monetary value and satisfy your needs and wants. 
Services
Goods 
Ideas
Foundations

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Politicians use marketing techniques to promote their platform or 
Ideas
Goods
Services
Foundations

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following IS NOT 1 of the 7 Functions of Marketing?
Servicing
Marketing Information Management
Pricing
Product/Service Management

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

All people who share similar needs and wants and who have the ability to purchase a given product are called a 
Market
Kingdom
Book Club
Denomination 

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

The group of people most likely to become customers and that is identified for a specific marketing program is the 
Target Market
Group
Customer Profile
Market Group

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