Sports Marketing Unit 3

An important part of target marketing in the sports and entertainment industry involves appealing topotential customers who have

• past experience
• athletic ability
• leisure time
• disposable income

What should a sports or entertainment event do in order to be successful?

• earn maximum profits
• generate favorable press
• satisfy customer wants
• promote popular causes

Which of the following is a factor that sports and entertainment marketers consider when targetingcustomers for a specific event

• personalities
• demographics
• expectations
• affiliations

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

• out-of-home
• newspaper
• direct
• radio

When a performer expands into international markets, an important consideration for his/her promotionalefforts is that it is often necessary to

• assume that literal language translations are acceptable.
• use the same advertising strategy with all markets.
• develop different brands for each market.
• adapt promotional messages for each market.

What form of advertising involves a company paying an athlete to appear in a televison commercial ornewspaper ad?

• Endorsement
• Testimonial
• Promotion
• Broadcast

The part of a print advertisement that is noticed first by readers is the

• business identification
• illustration.
• white space.
• copy.

The basic elements of a print advertisement are the

• artwork, illustrations, logo, and colorwork.
• headline, illustration, copy, and business identification.
• layout, arrangement, white space, and border.
• headline, subheadline, copy, and price.

Computers are complex products and have features that need to be explained. Which of the followingelements would be crucial to include in an advertisement for a new computer:

• Slogan
• Headline
• Copy
• Illustration

Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?

• Stamping "Open Now" in neon pink on the back of the envelope
• Addressing the recipient as “Current Resident” on the mailing label
• Using a font that looks like handwriting in the envelope's address section
• Placing the return address at the bottom of the envelope