Higher Business Management Marketing Revision

Higher Business Management Marketing Revision

KG - University

20 Qs

quiz-placeholder

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Higher Business Management Marketing Revision

Higher Business Management Marketing Revision

Assessment

Quiz

Other, Computers

KG - University

Practice Problem

Medium

Created by

Christopher Nairn

Used 685+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product led approach is when the business develops products based on customer wants.

True
False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is "Consumer Behaviour?"

The way consumers behave in a shop.
Making a repeat purchase.
The thoughts consumers have and the actions they take when purchasing products.
Customers being loyal to a business.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the below statements is incorrect?

Field research is more time consuming than desk research.
Desk research is more expensive than field research.
Field research is primary information.
Desk research is secondary information.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of sampling does the below statement describe?"The researcher chooses from a group of people with certain characteristics".

Quota Sampling
Random Sampling
Stratified Random Sampling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A Hall test is when a group of customers are brought together and asked to answer and discuss questions.

True
False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Test Marketing?

Allowing customers to try the product.
A type of survey.
A new product is launched in a regional area and the reaction is monitored.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does EPOS stand for?

Electronic Point of Service
Electronic Policy on Sales
Email People of Service
Electronic Point of Sale

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