2.01 Study Guide Quiz ParkerS

Walmart, Domino's, and Avis Rent-a-Car are examples of..?

• Agents
• Industrial Distributors  
• Retailers
• Wholesalers

The total number of members in a channel is called

• Distribution Intensity 
• Pattern
• Channel Length
• Channel Width

Marketers determine distribution intensity so they can achieve 

• ideal market exposure
• complete market coverage
• total market saturation
• perfect market balance

Channel members add value to a product by

• preforming certain channel activities expertly
• making the product cost more
• making the product hard to find
• pursuing individual goals

Channels of distribution allow channel members to share

• profits 
• equipment 
• risk
• employees 

Channel members should share an equal commitment to the products

• price
• name
• packaging
• quality

A channel task should be preformed by the channel member who

• has the least money
• has the most money
• preforms it best 
• wants to preform it

Where does the channel of distribution begin?

• With the industrial user
• with the producer
• with the intermediary
• with the ultimate consumer

Which of the following intermediaries never actually owns the products they promote and sell?

• retailers
• agents 
• industrial users 
• wholesalers

Top-Notch Wheels buys mountain bikes from The Great Colorado Mountain Bike Company and sells them to bike shops. This is an example of a(n):

• agent
• retailer
• producer
• wholesaler