Play the Name Game2

What must a celebrity endorsement always reflect?

• Finding of the business
• Experiences of most customers
• Beliefs of other advertisers 
• Honest opinion of the endorser

What does one Federal Trade Commission regulation prohibits businesses from doing with celebrity endorsements?

• Rewording statements
• Using exact quotations
• Including Photographs
• Reprinting advertisements

If an endorsement features a celebrity wearing a watch, then the celebrity must be

• Paid to appear
• A qualified expert
• An actual user
• Told what to say

Which of the following is an example of a company using a celebrity as an expert to endorse a product:

• A popular actor endorsing a brand of tennis racquets 
• A professional bowler endorsing a brand of bowling balls
• A well-known actor endorsing a brand of breakfast ceral
• A professional golfer endorsing a brand of pain medication

One of the benefits of using celebrities to endorse products is that the celebrities:

• Work for free
• Attract attention
• Are well informed
• Are always available

Why are people more likely to buy products that celebrities endorse?

• Celebrities endorse only the best products
• People want to be associated with celebrities
• Celebrities endorse products that everyone needs
• People want to contribute to a celebrity's income

In which of the following situations might a celebrity endorser have a negative effect on a product:

• Does something inappropriate or illegal
• Appears in another type of products ad
• Loses major tournament to another athlete
• Retires from sport and entertainment career

One of the problem of using celebrity endorsers who are very well-known is that they often ____ the product.

• Add to the cost of
• Lower the quality of
• Reinforce
• Overshadow

One reason companies seriously consider the benefits before hiring a celebrity endorser is because the use of celebrities can be: 

• Very controversial
• Potentially illegal
• Mostly deceptive
• Extremely Expensive

Why must businesses that use celebrity endorsers follow the rule and guidelines established by the Federal Trade Commission?

• Celebrities may limit competition
• Endorsements are a form of advertising
• Federal Trade Commission regulates televison
• Businesses need permission to use celebrities