What is a brand?

A brand is the same thing as a logo.

• True
• False

A successful brand evokes

• recognition
• emotion
• desire
• all of these

What is the secret of a strong brand?

• color
• repetition
• focus
• strong emotions

It is impossible to place a dollar value on a brand.

• True
• False

Maintaining a great brand requires that you be

• relevant, vigilant, different
• the only one in your category
• a very large company
• all of the choices are correct

A brand is

• your logo
• the color of your trucks
• what people think of you
• your net worth

You are exposed to over _______ brand messages each day.

• 1,000
• 3,500
• 500,000
• 10

Your brand = your

• market share
• stock value
• advertising
• reputation

Brands represent people, places, things, and organizations.

• True
• False

Your brand should be the __________________ of your organization

• singular, driving focus
• really catchy and fun part
• last resort
• logo