Standard 2 & 3 Reviews

What is the term for identifying similar groups of consumers based on common characteristics and needs?

• Market Awareness
• Market Breakdown
• Market Segmentation
• Market Analysis

What type of athlete is compensated or paid?

• Entertainer
• Volunteer
• Professional
• Amateur

What is segmenting a market based on "rate of use"?

• Behavioral Segmentation
• Psychographic Segmentation
• Geographic Segmentation
  
• Demographic Segmentation

Who are consumers that derive their benefits from the observation of events?

• Sponsors
• Sanctioning Body
  
• Spectators
• Athletes

What is a sport that has clearly defined rules and is overseen by an organizing body?

• Established Sport
• Organized Sport
• Controlled Sport
• Unorganized Sport

What is a sports industry intermediary which is responsible for leveraging an athlete's worth or determining an athlete's bargaining power?

• Agent
• Sponsor
• Media
• Sanctioning body

Which of the following terms describes an athlete that performs without direct monetary compensation or pay?

• Professional
• Amateur
• Entertainer
• Volunteer

Are consumers always the same as customers?

• No, consumers buy a product, customers use a product
• Yes, consumers and customers both use products
• Yes, consumers and customers both buy products
• No, consumers use a products, customers buy a product

The outcome of a game adds what type of value for a fan?

• Entertainment Value
• Mystery Value
• Economic Value
• Aesthetic Value

What is the process of carving out a relatively small part of a market that has a very special need not currently being filled called?

• Niche Marketing
• Selective Marketing
• Pinpoint Marketing
• Specialty