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Ch 10 Section 4 - Promotions

Ch 10 Section 4 - Promotions

Assessment

Presentation

Business

10th Grade

Practice Problem

Easy

Created by

Tyson Ellenberger

Used 3+ times

FREE Resource

9 Slides • 6 Questions

1

Promotion
Intro to Business
Ch 10 Section 4

2

Open Ended

What do you think is the best type of promotion used to get you to buy an item?

3

Communication and Promotion

  • Promotion

    • Any form of communication used to inform or persuade, or remind

      • Influence knowledge, beliefs, and actions about product

    • Effective promotion is based on communication process

      • Choose the correct type of target market

        • Determines which channel

4

  • Effective communication

    • Exchange of info so there is common understanding by all participants

Communication and Promotion

media

5

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The Power of Purpose: Why You Need a Marketing Communications Strategy | Marketing Communications | West Virginia University

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6

Multiple Choice

What does a marketing communications strategy help to establish in a marketplace?

1

Brand confusion

2

Trust and recognition

3

Ignorance

4

Irrelevance

7

Multiple Choice

Which of the following is NOT a benefit of a marketing communications strategy?

1

Inconsistency

2

Targeted reach

3

Clarity

4

Measurable results

8

Multiple Choice

What is crucial for effective communication in a marketing strategy?

1

Ignoring the audience

2

Understanding the target audience

3

Random messaging

4

Disregarding brand values

9

Types of Promotion

  • Personalized Promotion

    • Most effective form of communication

    • Personal Selling

      • Direct, individualized communication with prospective customers

        • Face to face and used to satisfy needs

      • Used for complex or expensive items

      • Know product and address concerns

      • Complete follow ups with customer

10

Types of Promotion

  • Mass Promotion

    • Directed to many people at same time

    • Can't be personalized but less expensive

  • Advertising

    • Any paid form of communication through mass media to provide info and influence of their actions

    • Consumer hit with hundreds of ads a day

    • Have to make ad stand out

11

Types of Promotion

  • Publicity

    • Non paid promotional communication presented by the media rather than by business

  • Public Relations

    • Ongoing program of non-paid and paid communications

    • Influence public opinion

  • Sales Promotion

    • Activities and materials designed to reinforce a company's brand and image

    • Need to have a call of action

    • Contest, games, free giveaways

12

Match

Match the types of promotion.

Direct, individualized communication with prospective customers

Directed to many people at same time

Non paid promotional communication presented by the media rather than by business

Ongoing program of non-paid and paid communications

Activities and materials designed to reinforce a company’s brand and image

Personal Selling

Mass Promotion

Publicity

Public Relations

Sales Promotion

13

Merchandising

  • Includes a set of promotional activities designed to generate sales in the retail setting

  • Visual merchandising

    • Visual signals to communicate in the retail setting

      • Shelf labels, signs

    • Display typically at point of sale

  • Use price markup or markdown, displays

14

Open Ended

Question image

From this picture, state the different types of visual merchandising.

15

Mass Personalization

  • Combines advantages of mass media

  • Done in newspapers and on internet

  • Entice customers to get more information

Promotion
Intro to Business
Ch 10 Section 4

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