Effective Writing for Web Audience

Effective
Writing for
the Web
Audience

Lesson

2

Lesson Objective

Identify and create effective written text
for a web audience

Effective Writing for Web Audiences

How would you write effectively for a

web audience?

Open Ended

How would you write effectively for a web audience?

Open Ended

Scavenger Hunt - Finish this sentence from Lesson 2: First you need to know as much as you can about who your...

Who Are Your Readers?

Identify your audience first

Know audience's characteristics

Imagine their needs and interests

Differentiate content by audience

Choose appropriate tone

Select relevant topics

Multiple Choice

If you are writing an email to a future employer, what do you need to be mindful of?

• tone

• word choices

• ability to communicate

• all of these

Open Ended

Scavenger Hunt - Second Section - Finish the following statement: To understand reading behaviors, we need to know...

Why Are Your Readers on the Web?

• People seek information online
• Web for communication growth
• Online platforms offer entertainment
• Essential for work and school
• Shopping moves to online
• Varies by user's needs

Match

Match the following from "Why Are Your Readers on the Web?" with the statement from their section...

• Information

• Communication

• Entertainment

• Work and School

• Shopping

Think of the web as the biggest library.

text in chat and discussion boards

TV shows, film and online games

Important to the workplace and education

Buying things online from retail stores

• Think of the web as the biggest library.

• text in chat and discussion boards

• TV shows, film and online games

• Important to the workplace and education

• Buying things online from retail stores

Open Ended

Scavenger Hunt - from "Turn Your Knowledge of Who & Why into Writing Tactics" finish the following statement: The difference in purpose results in...

Adapting Content for Readers

Tailor content to audience specifics

Engage with targeted messaging

Utilize concise, effective language

Plan content with clear focus

Reflect audience's web motive

Direct content toward user actions

Open Ended

Scavenger Hunt - Finish the following statement: If you find yourself writing long paragraphs...

Writing Techniques

Use short, focused paragraphs

Highlight key points clearly

Adapt pyramid writing style

Facilitate quick information access

Multiple Choice

Define the following: The inverted pyramid style is...

• newspaper journalists use

• always put the most important information at the beginning followed by the less important information.

• allows readers to identify what's in each chunk

• makes ideas pretty clear to readers

Design Considerations

• Emphasize readability, layout
• Use bold for important words
• Balance text with images
• Design for ease of scanning
• Use the white space rule
• Implement user-friendly formats
• Enhance with helpful visuals

Fill in the Blank

The ______________ says that leaving blank spaces on a web page is an important element of the design, especially with large amounts of text.

Keep it Original

Why is originality important when

creating web content?

Audio Response

How would you write effectively for a web audience?

Open Audio Recorder