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Unit 5 L5 - Technology in the Promotional Function

Unit 5 L5 - Technology in the Promotional Function

Assessment

Presentation

•

Business

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9th - 12th Grade

•

Practice Problem

•

Hard

Created by

Linda Pchelka

Used 1+ times

FREE Resource

18 Slides • 15 Questions

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Multiple Choice

Digital marketing uses what tools to promote products?

1

Television commercials and radio broadcasts

2

The internet, mobile phones, and other digital technologies

3

Flyers and brochures distributed in public places

4

Celebrity endorsements in print magazines

6

Multiple Choice

Why do companies need digital communication strategies?

1

To comply with outdated marketing regulations

2

To maintain a presence in traditional media channels

3

To reach digital customers and leverage new technological opportunities

4

To avoid customer interaction altogether

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Multiple Choice

Social media marketing is effective because it allows companies to:

1

Send unsolicited private messages to potential customers

2

Create a buzz and spread positive word-of-mouth recommendations

3

Completely control and filter all customer feedback

4

Limit the ability for customers to interact with the brand

14

Multiple Choice

Display advertising refers to:

1

Interactive games used for product promotion

2

Influencer marketing campaigns on social media platforms

3

Sending promotional emails directly to customer inboxes

4

Banners and ad formats that appear on websites, apps, or social media feeds

15

Multiple Choice

What type of marketing occurs when customers control the information they receive from a company?

1

Interactive marketing

2

Traditional marketing

3

Passive marketing

4

Static marketing 

16

Multiple Choice

How do social media tools benefit marketers?

1

By making it easier to communicate with the competition

2

By restricting access to customer desires

3

By making it easier to understand customer desires

4

By reducing the number of communication channels

17

Multiple Choice

Mobile communication allows for:

1

Companies dictating the type of information customers receive

2

Interactive marketing where customers personalize their information flow

3

Difficulty in reaching specific customer demographics

4

Limited options for customers to provide feedback

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Multiple Choice

Social media can be a double-edged sword for companies because:

1

It fosters open communication, allowing both positive and negative customer experiences to be shared publicly.

2

It discourages customer engagement with the brand.

3

Maintaining a social media presence requires significant investment.

4

Companies have no control over how their brand is perceived on social media.

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Multiple Choice

Artificial intelligence (AI) in marketing can be used for:

1

Blocking customer access to specific online promotions

2

Creating personalized offers and enabling voice-activated product ordering

3

Replacing the need for human interaction with customer service

4

Primarily focusing on marketing through traditional phone calls

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Multiple Choice

What is the purpose of geofencing in marketing?

1

To restrict the use of Wi-Fi technology

2

To create virtual geographic boundaries for targeted messaging

3

To limit access to digital devices

4

To prevent customers from accessing promotions

25

Multiple Choice

Which technology allows customers to interact with software to order products with voice commands?

1

Virtual reality

2

Augmented reality

3

Artificial intelligence

4

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Multiple Choice

How do virtual and augmented reality enhance promotional experiences?

1

By delivering 3-D, holographic images, and interactive experiences

2

By restricting access to promotional content

3

By providing 2-D images and messages

4

By providing still images without interactivity

B

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Multiple Choice

Digital communication methods are more susceptible to:

1

Difficulty in measuring the success of marketing campaigns

2

Limited reach due to geographical barriers

3

Primarily negative customer feedback through reviews

4

Hacking attempts that could expose customer information

31

Multiple Choice

What legal obligation do companies have regarding customer data collected through digital communication?

1

To protect personally identifiable information collected from customers

2

To primarily use customer data for phone marketing campaigns

3

To only share customer information with other business partners

4

To delete all customer data after a single purchase

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Multiple Choice

Why are many customers distrustful and reluctant to use new technologies in promotions?

1

The high cost of purchasing new devices

2

Difficulty in learning how to use the technology

3

Because they fear new technologies will invade their privacy

4

Primarily receiving irrelevant marketing messages

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