Argumentative Writing: Appealing to your Audience

Argumentative




Writing

Multiple Choice

What is the purpose of argumentative writing?

• To describe something

• To give facts

• To tell a story

• To convince the reader of something

​What does argumentative Writing do?

Argumentative, also known as persuasive writing, has the goal of convincing its audience or reader to agree with them.

Successful arguments appeal to their audience through three tools of persuasion: ethos, pathos, and logos. A combination of these appeals is recommended to strengthen an argument.

Match

What do you already know about Ethos, Pathos, and Logos?

• Ethos

• Pathos

• Logos

The Ethical/Moral/Credibility
Appeal

The Emotional Appeal/From the Heart

The Logical Appeal

• The Ethical/Moral/Credibility
  Appeal

• The Emotional Appeal/From the Heart

• The Logical Appeal

Emotions
Imagination
(plays on the heartstrings)

​Pathos

Character
Trust
Credibility
(being trusted/believed in)

​Ethos

Logos

Logic
Evidence
Consistency
(appeals to reason)

Multiple Choice

What kind of appeal is this ad using?

• Ethos

• Pathos

• Logos

Multiple Choice

What kind of appeal is this ad using?

• Ethos

• Pathos

• Logos

Multiple Choice

What kind of appeal is this ad using?

• Ethos

• Pathos

• Logos

Labelling

Where are the three appeals in this ad?

(Peta=People for the Ethical Treatment of Animals)

Drag labels to their correct position on the image

Ethos

Pathos

Logos

Open Ended

Create your own Pathos appeal.

Prompt: Should students be given homework?

1 Decide your argument: Yes to homework or no to homework.

2 Appeal to your audience (teachers) using pathos (emotions)

Open Ended

Create your own Logos appeal.

Prompt: Should students be given homework?

1 Decide your argument: Yes to homework or no to homework.

2 Appeal to your audience (teachers) using Logos (logic/proof)

Open Ended

Create your own Ethos appeal.

Prompt: Should students be given homework?

1 Decide your argument: Yes to homework or no to homework.

2 Appeal to your audience (teachers) using Ethos (Credibility/Trustworthiness)