Lord Key Research

Multiple Choice

What is meant by the term 'quota sampling'?

• Sampling technique where participants are selected randomly from a population.
• Sampling technique where participants are chosen because they are representative of the type of people from that area.

• Sampling technique where participants are selected based on their willingness to participate.

Multiple Choice

Why was there a slight bias to upmarket neighbourhoods in this study?

• Students felt inner city neighbourhoods were unsafe

• Upmarket neighbourhoods recycle more

• It was easier to covertly observe upmarket houses

• Limited access to data in other neighborhoods

The next day, most participants were posted one of six types of stimulus message (leaflet) through their letterbox.

Stage 2

Researchers covertly observed households and counted the number of items that were put out for recycling

Stage 1

Procedure

Types of stimulus message

A leaflet containining details of environmentally friendly products and written as an advertisment from a fictional company.

Advertisements

News Article

A leaflet contained a news story about recycling from a local newspaper.

Personal Influence

This message was written as a letter about recycling from the student to a personal acquaintance of theirs.

All of the messages could be POSITIVELY or NEGATIVELY framed

Multiple Select

Select the types of stimlus message used in this study

• Newspaper Article

• Advertisment

• Personal Influence

• Invoice for recycling

Multiple Choice

What type of message is this poster?

• Positively Framed

• Negatively Framed

Multiple Choice

What type of message is this poster?

• Positively Framed

• Negatively Framed

Draw

Create your own negatively framed recycling poster here.

Procedure Part 2

After the messages had been sent to the participants, the procedure continued after a week.

Multiple Choice

Why were participants covertly observed when they put their recycling out?

• To measure their recycling BELIEFS and ATTITUDES

• To measure their recycling BEHAVIOUR

Fill in the Blank

What were participants given to measure their BELIEFS and ATTITUDES towards recycling?

Multiple Choice

Any type of recycling message improved the amount of recycling that was put out (compared to the control group)

• True

• False

Multiple Choice

What type of message changed the BELIEFS about recycling the most?

• Negative News Article

• Positive News Article

• Negative Advertisements

• Positive Advertisements

Fill in the Blank

Negative personal influence messages were most likely to change participants' recycling....?

Open Ended

What would be a point and counter-argument to in relation to ethical considerations for this study?

Multiple Choice

This study is reductionist because...?

• It supports the nurture side of the debate

• It only looks at the impact of messages on recycling

• It is easily replicable

• It has a generalisable sample

Poll

However this study is also holistic because... (which option do you think it best?)

• It looks at both positive and negative types of message

• It measured both the recycling behaviours and attitudes of participants

• There were 3 different message types