Search Header Logo
Rhetorical Appeals

Rhetorical Appeals

Assessment

Presentation

English

9th - 12th Grade

Easy

CCSS
RI.11-12.5, RI. 9-10.6, RI.9-10.5

+8

Standards-aligned

Created by

Leslie Heffernan

Used 1+ times

FREE Resource

25 Slides • 8 Questions

1

Open Ended

Question image

Persuasion

Give this word a definition: __________________________

2

Match

Match the following vocabulary words.

Counterargument

Bias

Appeal

Rhetorical

Reasons put forward to oppose an idea

Interest in one particular area or subject

A serious or urgent request

Question asked to produce an effect

3

media

Rhetorical Appeals

Objective: Students will use the three modes of persuasion to analyze commercials. 

TEKS Strand 5(8)(G)

4

media

To understand how speeches or advertisements persuade, you should consider 5 questions:

  1. Who is the speaker?

  2. What is the Message?

  3. Who is the audience?

  4. What Methods is the Speaker employing to Persuade?

  5. What is the Desired Result or Action to be Taken?

Rhetorical Appeals

5

Match

Question image

Match the following vocabulary terms:

Subject

Speaker

Audience

Message

Communicator, Writer, Company

Listener or Reader

6

media
media

What methods is the Speaker employing to Persuade?

7

8

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

Subject/Logos/Appeal to Logic

9

Drag and Drop

Question image
Ethos: ​


Pathos: ​


Logos: ​
Drag these tiles and drop them in the correct blank above
Moral Character
Emotion
Reason

10

media

Are you ready
for some
football …
commericals?

Rhetorical Appeals

11

12

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

Who is the speaker?
What is the speaker trying to persuade the audience?
What reasons might the audience find the speaker credible?

Subject/Logos/Appeal to Logic

13

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

What does the audience know – or think they know – about the
subject?

What beliefs does the audience hold?

What counterarguments is the audience likely to make in response to
the speaker’s points?

Subject/Logos/Appeal to Logic

14

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions
Subject/Logos/Appeal to Logic

What does the author know, or think they know?
What expertise does the author have?
What beliefs does the author hold about the subject?
What claims is the author prepared to make?
What evidence can the author provide to support their
claims?

15

Poll

Question image

Which rhetorical device is the most prevalent in this commercial?

Ethos

Logos

Pathos

16

17

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

Who is the speaker?
What is the speaker trying to persuade the audience?
What reasons might the audience find the speaker credible?

Subject/Logos/Appeal to Logic

18

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

What does the author know, or think they know?
What expertise does the author have?
What beliefs does the author hold about the subject?
What claims is the author prepared to make?
What evidence can the author provide to support their
claims?

Subject/Logos/Appeal to Logic

19

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

What does the audience know – or think they know – about the
subject?

What beliefs does the audience hold?

What counterarguments is the audience likely to make in response to
the speaker’s points?

Subject/Logos/Appeal to Logic

20

Poll

Question image

Which rhetorical device is the most prevalent in this commercial?

Ethos

Logos

Pathos

21

22

Poll

Question image

Which rhetorical device is the most prevalent in this commercial?

Ethos

Logos

Pathos

23

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

Who is the speaker?
What is the speaker trying to persuade the audience?
What reasons might the audience find the speaker credible?

Subject/Logos/Appeal to Logic

24

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

What does the audience know – or think they know – about the
subject?

What beliefs does the audience hold?

What counterarguments is the audience likely to make in response to
the speaker’s points?

Subject/Logos/Appeal to Logic

25

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions
Subject/Logos/Appeal to Logic

What does the author know, or think they know?
What expertise does the author have?
What beliefs does the author hold about the subject?
What claims is the author prepared to make?
What evidence can the author provide to support their
claims?

26

27

Poll

Question image

Which rhetorical device is the most prevalent in this commercial?

Ethos

Logos

Pathos

28

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

Who is the speaker?
What is the speaker trying to persuade the audience?
What reasons might the audience find the speaker credible?

Subject/Logos/Appeal to Logic

29

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions

What does the audience know – or think they know – about the
subject?

What beliefs does the audience hold?

What counterarguments is the audience likely to make in response to
the speaker’s points?

Subject/Logos/Appeal to Logic

30

media

Aristotle’s Rhetorical Triangle

Speaker/Ethos/Appeal to Credibility

Audience/Pathos/Appeal to Emotions
Subject/Logos/Appeal to Logic

What does the author know, or think they know?
What expertise does the author have?
What beliefs does the author hold about the subject?
What claims is the author prepared to make?
What evidence can the author provide to support their
claims?

31

media
media

Short Constructed

Response

What claim is made in
the Snicker commercial?
Provide evidence of a
rhetorical device as
support for your answer.

32

media
media

What claim is made in the Snicker
commercial? Provide evidence of a
rhetorical device as support for your answer

The Snicker commercial claims if a
football player is feeling hungry, he will
play like Betty White.The commercial
creates a logical appeal when it states,
“you are not you when you’re hungry.”
This statement persuades the audience
that Snickers is the snack to choose to
avoid playing football like an old woman
because it satisfies hunger and provides
energy.

33

media

Works Cited

Videos: https://anneandtoriethospathoslogos.weebly.com/


Data revealed that students were struggling with rhetorical appeals, specifically ethos. In this small group, the intention is to improve mastery of the TEKS Strand 5(8)(G).

Question image

Persuasion

Give this word a definition: __________________________

Show answer

Auto Play

Slide 1 / 33

OPEN ENDED