Ethos, Pathos, Logos-Videos

Ethos, Pathos, Logos

​How do we persuade someone??

We use these techniques.

ETHOS

• Ethos is used to convey the writer’s credibility and authority. When evaluating a piece of writing, the reader must know if the writer is qualified to comment on this issue.

Examples of How to Build Ethos:

• Use appropriate and professional language for your intended audience

• Use reliable sources (and cite all sources)

• Use celebrity endorsements (get credible and well established people on board with your idea)

• Make logical connections between ideas

• Be fair and unbiased

PATHOS

• Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel.

Examples of Ways to Use Pathos:

• Use humor to keep people engaged

• Use images/examples that evoke strong emotions

• Choose words that get people excited or emotionally charged

• Include compelling stories, examples or visuals

LOGOS

• Logos, or the appeal to logic, means to appeal to the audiences’ sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics.

Examples of How to Use Logos:

• Use statistics or established facts rather than personal opinions

• Reference research in support of your claim

• Construct well-reasoned arguments that make sense

• Be specific (when appropriate, be as specific as possible and avoid generalizations)

• Present relevant evidence and claims

Identifying Ethos, Pathos, and Logos

Watch the following commercials and identify what rhetorical appeal(s) are used.

Multiple Choice

What appeal is used?

• Ethos

• Pathos

• Logos

Open Ended

What appeals are being used in this ad? Explain your answer.

Multiple Select

What rhetorical appeal is used in the Campbell Soup ad?

• Ethos

• Logos

• Pathos

Multiple Select

What is the main appeal in the Chevy commercial?

• Ethos

• Pathos

• Logos

Multiple Choice

What is the main appeal in the Colgate commercial?

• Ethos

• Pathos

• Logos

Open Ended

The MAC commercial uses logos to appeal by pointing out the safety flaws of a PC. Explain what other appeal is used.

Open Ended

Read part of this speech by Chief Joseph. In addition to pathos what other appeal does he use? Explain your answer.

One more video

Multiple Choice

Who wrote "Rhetoric: The Three Means of Persuasion"?

• Kant

• Plato

• Aristotle

• Pythagorus